At Jack and Roo, we believe that childhood should be filled with magic and adventure and that what a child wears should be an extension of their imagination—helping them express themselves and embrace the adventure of discovering who they are.

We create handmade children’s clothing and dress-up that sparks imagination and stands the test of time.

Thoughtfully crafted in small batches and packaged sustainably, our pieces are designed to be treasured, played in, and passed down.

Whether an everyday item or something
special for their next big adventure, Jack and Roo is here to bring a little
extra magic to their world.

Because every day is a chance to dream, wish, and play.